I’ll be looking at Ridgeline’s new Microtech Puffa Jacket, which utilises synthetic fibres and a simple design offering both functionality and good bang for your buck.
With competition between hunting-based garment brands being at an all-time high, the pursuit of functionality and consumer confidence is at the forefront of all businesses’ minds. Basic economics are about supply and demand. Hence, if you present a respectable product that people want to purchase, you’ll be in business.
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