About us
Rod & Rifle is dedicated to hunting, fishing and related outdoor sports. We thrive on sharing stories, bringing the unique expertise of our contributors, their points of view, and humour to adventures, all told through the hunters eyes and lens in print and web. From the camaraderie to the solitude, the lows of the near misses to the highs of successes, and everything in between. We hope you find inspiration here, then take your next epic hunting adventure.

Where we started
In 1980, Brendan Coe started Rod&Rifle. The magazine was borne out of a desire to bring New Zealand’s top fishing and hunting stories and support the rapidly changing NZ outdoor scene, with reduced animal numbers, pressure on fisheries and commercialisation. All as relevant today as back then.
along the way
We’ve been extremely lucky to have outstanding contributors appear in the pages of NZ Rod&Rifle over the last 40 years. With over 3,000 articles published and hundreds of contributors, including Gary Girvan & Adrian Bell who have been writing for the magazine since issue one, we still get a thrill delivering top quality content which inspires new destinations and experiences hunting and fishing.
our mission
To inspire active participation in hunting, fishing and related outdoor sports through stories shared, photos taken, and a joint love of hunting, fishing and the cultures that surrounding them.
MEET OUR REGULAR CONTRIBUTORS

Dave Benfell Editor
I am proud to be editor of Rod & Rifle as it is a way to showcase our way of life and represent our community in its most positive light. I have a passion to ensure that in the future all kiwis will have the same access and opportunity to hunt wild game as I have had. Hunting and shooting is literally ingrained in our history and DNA as kiwis. I am also inspired and in awe if some of our writers adventures and it is a pleasure to read about your experiences. In the future I look forward to teaching my son the art of the hunt when he is older.
Read articles by Dave BenfellWillis Macbeth
I love hunting NZ's big game animals which get me out into the great outdoors. I get out as much as I can to keep fit, keep sane and hopefully bring home something for the freezer or to hang on the wall. The thing I enjoy the most is exploring the rugged Southern Alps. For me the rugged beauty cleanses the soul and lets me get back to nature after being stuck in the chaos of work and life.
Read articles by Willis Macbeth
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