Rod&Rifle is dedicated to hunting, fishing and related outdoor sports. We thrive on sharing stories, bringing the unique expertise of our contributors, their points of view, and humour to adventures, all told through the hunters eyes and lens in print and web. From the camaraderie to the solitude, the lows of the near misses to the highs of successes, and everything in between. We hope you find inspiration here, then take your next epic hunting adventure.
Where we started
In 1980, Brendan Coe started Rod&Rifle. The magazine was borne out of a desire to bring New Zealand’s top fishing and hunting stories and support the rapidly changing NZ outdoor scene, with reduced animal numbers, pressure on fisheries and commercialisation. All as relevant today as back then.
along the way
We’ve been extremely lucky to have outstanding contributors appear in the pages of NZ Rod&Rifle over the last 40 years. With over 3,000 articles published and hundreds of contributors, including some who have been writing for the magazine since issue one, we still get a thrill delivering top quality content which inspires new destinations and experiences hunting and fishing.
To inspire active participation in hunting, fishing and related outdoor sports through stories shared, photos taken, and a joint love of hunting, fishing and the cultures that surrounding them.