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Since 1980, NZ Rod&Rifle has been dedicated to hunting, fishing and related outdoor sports.

Magazine

NZ Rod&Rifle has been a bi-monthly magazine since its inception in 1980. Each issue covers exclusive features, as well as test-fires, destinations, motivational hunting & fishing articles, new products, how-to articles, opinion pieces making it New Zealand’s premier hunting and game fishing magazine. Produced on high-grade paper stock, and focussed on intelligent and informative articles with beautiful photography, these magazines are often kept for many years. We offer a wide range of print advertising options, from small classified ads through to double-page spreads with free value-added options and upon request advertorial content.

Website

Our optimised website has all reviews, articles, back issues plus video content available. We offer the ability for customers to subscribe either online or in print with articles and test-fires product reviews from the current issue available online to subscribers only. Once the current print issue has left the shelves of retailers, we give longevity to product reviews by allowing them to be freely available to all web visitors – giving longevity of brand coverage. Web banner and digital advertising space opportunities on the site offer brands the unique chance for a targeted campaign linking consumers directly to your website.

Test-fire product reviews

Designed to provide independent & transparent third party reviews of hunting and fishing related products. Reviews are carried out by our dedicated team of regular writers who are actively out hunting and fishing on a regular basis and provide “in-field” testing. Test-fires can be published in the magazine and online or produced as a video test fire “in-studio” or “in-the-field” review.

Social Media

Social media is an important part of NZ Rod&Rifle’s presence, with 22,000 Facebook followers (@rodandrifle) and over 9,000 Instagram followers (nzrodandrifle). Regular posts and updates keep our audience and customer base in touch and give the sense of being part of the NZ Rod&Rifle family.

EMAIL MARKETING

Email marketing is cost-effective, targeted, and measurable. We can produce and deliver an e-mail promotion with your message to our database of over 4,000 emails. Following the email send we will provide you with open rates and click-through metrics so that you can measure the effectiveness of the email.

Annual Plans

The most cost-effective way to advertise is to have an annual plan. We can then tailor-make a package for you and reward you with significant added value in the form of reviews, new product promotion, and online promotion through our website and social media platforms.

reach

33k

print readership (per year)

28k

webpage views (30 day avg)

4.7k

website visitors (30 day avg)

22k

Facebook followers

9k

Instagram followers

4.8k

email database subscribers

63%

of readers visited a website of product or service after seeing it in NZR&R*

73%

of readers read NZR&R for product information and updates*

52%

of readers purchased a product or service after seeing it in NZR&R*

*Based on responses from our May 2020 NZ Rod&Rifle Reader Survey

To discuss your marketing requirements or to request a ratecard please complete the form below or contact:
Phil Caira
phil@rodandrifle.co.nz
021 746 544

Get in touch:


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