With competition between hunting-based garment brands being at an all-time high, the pursuit of functionality and consumer confidence is at the forefront of all businesses’ minds. Basic economics are about supply and demand. Hence, if you present a respectable product that people want to purchase, you’ll be in business.
The Therm-a-Rest name needs no introduction – it’s been part of the hunting, hiking and backpacking landscape in NZ and around the world since the late 1970s.
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